Air Can?

Thomas L. Friedman's Hot, Flat, and Crowded explains the necessity for a better environment. Friedman argues that the world has a problem and we need to make changes, fast. This Hong Kong infomercial about fresh air in a can demonstrates the need for improvement in the air.

The New York Times reported:

HONG KONG — ‘‘Do your feeble breathing skills let you down? Does standing up tire you out?’’ The answer: Buy a breath or two of ‘‘Fresh Air’’ — the ‘‘revolutionary new product’’ that lets you experience breathing ‘‘like the rest of the world does.’’

The product's main focus:

‘‘Fresh Air’’ is the new campaign tool of Hong Kong’s Clean Air Network, a nongovernmental group that promotes awareness of, you guessed it, the wretched air quality in this city of seven million.

Although this product might seem like a joke, it does raise awareness of the bad air quality of major cities and the need to reduce pollution. Tom Friedman stresses a move to Code Green, influencing innovation in energy efficiency and clean power. The world faces this problem, and this Hong Kong campaign is a force than can help propel improvement in the atmosphere.